About Sweetheart Management

Sweetheart Management is a private talent management agency for US-based creators who are building a following and an income on their own terms.

We handle the business side of it: brand strategy, content editing, fan engagement, and a privacy setup built before you ever post, so you can focus on filming.

Every creator we work with owns her accounts, her name, and her content. We are hired help, not owners. Nothing is ever taken over or signed away.

We are US-only by design. Every creator we manage is based in the United States and films and posts from her own phone.

Privacy comes first, not last. A creator name, geo-blocking of the states she names, and ongoing takedown monitoring are part of onboarding, not an upsell.

We do not publish earnings promises on this site. What a creator makes depends on her effort and her niche, and we only take on creators we genuinely believe we can grow.